Søren and I share many values. This, I believe, is fundamental to us working together. I'm impressed by his determination to do his very best and I’m excited to help him unleash his potential and, thereby, secure maximum attention and commercial value for him and his partners. He is a man with a mission, and I can hardly wait to follow him on his exciting journey.
PR AND PRESS RELATIONS
Through the PR agency KommPress, I help Søren with regards to communication to his stakeholders and fans. Since day one I have been overly impressed by Søren’s work ethics and determination to succeed in a super competitive environment and develop as a golfer. I believe this humble approach to golf is his winning formula.
I have had the pleasure of being the mental coach for Søren during the past five years. I really enjoy working with Søren. His dedication makes him who he is. He is extremely thorough and at the same time curious with regards to self-development. Because of these characteristics, Søren has reached phenomenal results. I’m sure that many more victories are waiting ahead for Søren.
When I first met Søren as a junior in Aalborg, it was - and still is - his sheer will to succeed that impressed me. His outgoing demeanor belies his driven nature. I am proud to be associated with his career.
DR. BOB ROTELLA
I am thankful the opportunity to work with Søren. Søren is a solid person and a great golfer. He knows his game and is wonderfully disciplined. When it comes to his putting and his short game, his confidence and skill is impressive. Søren is getting particularly strong with his scoring clubs. When these skills are combined with his sustained mental discipline and calmness, the result is a consistent performer and winner.
Wife and pa
Being Søren’s wife, I’m – of course - heavily involved in his career, and in many ways we see it as a family project. I take care of the administrative part of Søren’s career, the bookkeeping, travel and hotel booking etc. Both our three kids and I follow Søren quite a lot on Tour to support him.
Søren is the kind of sportsman who gives it his all in any aspect of his game. Moreover, he is able to clear his mind from the how and why; thereby, he can focus fully on his game.
Together, Søren and I work to keep at bay injuries. In addition, we aim to maintain his flexibility and swing speed. The man is exceptionally committed and I am proud to be part of his team.
Through my digital agency Tokerød Plus, I help to support and strengthen Søren's digital identity and presence.
I admire the dedication and passion Søren has for golf, which he also communicates in a very authentic and honest way.