PR AND PRESS RELATIONS
Through the PR agency KommPress, I help Søren with regards to communication to his stakeholders and fans. Since day one I have been overly impressed by Søren’s work ethics and determination to succeed in a super competitive environment and develop as a golfer. I believe this humble approach to golf is his winning formula.
I have had the pleasure of being the mental coach for Søren during the past six years. I really enjoy working with Søren. His dedication makes him who he is. He is extremely thorough and at the same time curious with regards to self-development. Because of these characteristics, Søren has reached phenomenal results. I’m sure that many more victories are waiting ahead for Søren.
When I first met Søren as a junior in Aalborg, it was - and still is - his sheer will to succeed that impressed me. His outgoing demeanor belies his driven nature. I am proud to be associated with his career.
DR. BOB ROTELLA
I am thankful the opportunity to work with Søren. Søren is a solid person and a great golfer. He knows his game and is wonderfully disciplined. When it comes to his putting and his short game, his confidence and skill is impressive. Søren is getting particularly strong with his scoring clubs. When these skills are combined with his sustained mental discipline and calmness, the result is a consistent performer and winner.
Wife and pa
Being Søren’s wife, I’m – of course - heavily involved in his career, and in many ways we see it as a family project. I take care of the administrative part of Søren’s career, the bookkeeping, travel and hotel booking etc. Both our three kids and I follow Søren quite a lot on Tour to support him.
Responsible for activating social sponsorships
I have had the pleasure of working with Soren for many years and I have always been fascinated by this likeable down to earth guy determined to give something back to everyone whenever he can. Soren is among other things ambassador for “Børns Vilkår” where he helps promoting their important work to stop neglect of children in Denmark.
Through my digital agency Tokerød Plus, I help to support and strengthen Søren's digital identity and presence.
I admire the dedication and passion Søren has for golf, which he also communicates in a very authentic and honest way.