The professional golf player Søren Kjeldsen has teamed up with a new manager and secured his commercial support further in order to get even closer to his sponsors, partners and fans.
Søren Kjeldsen has contracted with Majken Henriksen, who takes over as new manager for the golf player. Majken Henriksen has 20 years of experience with branding and activation of sponsorships. She is a former partner of ELM Leisure Products and has recently been working as Sponsor Manager at Danske Bank. Here she was responsible for the main sponsorship of the National Football Team.
“For some time I have wanted to develop my commercial platform to get closer to my good partners and to get new ones to join me on my journey. Therefore I have decided to team up with Majken. We have known each other for many years, and I’m convinced she can help me take the next commercial steps”, Søren Kjeldsen says.
Majken Henriksen has already worked together with Søren Kjeldsen through his former management company, ELM.
“I know Søren very well, and I see opportunities to develop the brand Søren Kjeldsen and to help him get an even stronger foundation for the benefit of his partners and himself. The most important thing is that Søren is able to focus 100% on his game. I look very much forward to our team work”, Majken says.
Søren Kjeldsen has also teamed up with the PR & Communication agency KommPress and the digital agency Tokerød+.
Senior Consultant Anders Damgaaard, former journalist and PR Manager for Bjarne Riis and Team Saxo Bank, represents KommPress and his job is to focus on PR in general as well as communication with existing and potential partners and fans.
Tokerød+ is responsble for the new Søren Kjeldsen website www.soerenkjeldsen.com. In addition the agency offers sparring together with KommPress.
“My aim is to be close to my fantastic fans and share my golf adventure with them. Therefore I have upgraded my website and social media and put together a strong team that can create a great experience for my fans”, Søren Kjeldsen adds.